If I have to choose my favourite Corporate Identity project, TRACE wins by a long way. This is the first, and at the time of writing this, the only Black Water available in South Africa. The client wanted something simple, something strong, and something that stood out. After the names were brainstormed in studio and TRACE approved I got to work and came up with what you see here. A customised typeface with special attention paid to the ‘A’ character to add a little bit of fluidity to a structured design.
TRACE Wordmark logo.