I started at OBC during an interesting time. A time where OBC needed a new look, new packaging, new stores… new everything else that goes with it.
We needed to clean up the almost 25-year-old look and get the stores looking modern without increasing setup costs, then take that new look and adapt it to a CI that can be applied across the board. This includes, but isn’t limited to; store look and feel, packaging, website, corporate stationary, promotional material and vehicle branding.
This has been well received in the communities the stores serve. All in all a successful re-brand.